Is zapperz another username for Horn? If so, I would understand it then. LOL

You clearly don’t understand MLM as a business model, nor Multi-Pure. While there most definitely are pyramid scams out there disguised as MLM, the network marketing industry is a legitimate business model that pays representatives commissions when they sell products.

Pyramid scams that are based on paying reps to sign up new reps without real products being sold are scams, indeed. In order to find a REAL MLM business opportunity, find out if it is listed as a member of the Direct Selling Association, which has a strict code of ethics and serves as a watchdog for the industry.

Multi-Pure is a DSA member and has been a leader in the drinking water industry for 40 years. It offers a genuine business opportunity for individuals to earn commissions when they recommend and sell Multi-Pure water filters. Everything Michael Horn shared in his letter is correct. As an independent distributor of the company, he can offer discounts and free gifts when customers wish to purchase from him.

The MLM business model is so effective at distribution, that some of the big mainstream companies are now including it in their marketing plans: Dove Chocolates, Medifast, energy companies, and many more!

The fact is that companies utilizing the MLM system, are many times, more profitable than mainstream companies, especially in a bad economy. If you use network marketing, you already have an army of people promoting your product. You don’t need to spend heavily on television spots (hiring expensive actors, directors, shooting locations) or on billboards or on newspaper front pages. You have your network speaking about your product and they will keep promoting it because they’re rewarded financially for doing so. It’s really no different than affiliate marketing on the internet…reps get paid commissions to share products.

There is no shortage of web sites and blogs dedicated to slamming the MLM industry. There ARE scams out there, and the people who vocally complain are those who didn’t do their research and got sucked into scams. They’re also the ones who got started in legitimate MLM companies, but didn’t earn all of the money they thought they could. Some MLMs require monthly autoship, so unless the networker is out there making sales, their part-time business venture could be costly. Multi-Pure requires no monthly autoship and only charges $10 to sign up to become a distributor for life!

There are also countless web sites and blogs written by network marketers whose lives have been richly blessed by their MLM business opportunities. It’s netWORK…you do the work and you can succeed.

Do your research. To declare Michael Horn as a scam artist, simply because he is recommending a product is dishonest and ignorant.

Your like a bad market research company that never saw 8 track tapes taking down the vinyl record industry in just a few short years.

You guys are amazing,, amazingly sloppy and rank amateurs at best.